Going back to Nike’s roots to reach grassroots runners.
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Before Nike was the biggest lifestyle and sports brand in the world, they were just two guys selling waffle soled running shoes from the back of a van. Phil Knight and Bill Bowerman started Nike as a running company, but somewhere along the way runners forgot about this. To get back in touch with grassroots runners, we had to get back in touch with Nike’s own roots.
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“We’ve done a lot of off-beat things but customising an electrical truck was a first. We’ve been fortunate enough to work with great partners over the years. This project is at the intersection of design, innovation and culture and that’s exactly what Mutant represents.”
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We started by transporting the iconic Nike Van to the 21st century. We redesigned a Volta electric truck from the ground up, turning it into an agile sales tool that allowed Nike to be present all across Europe, servicing run crews where it really mattered.
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