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Discover how we changed people’s view on the Paralympics.
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Our partnership with Paralympic Team Belgium goes back till the early days of Mutant™. On our shared road to greatness we’ve won a silver Effie and countless Paralympic medals along the way.
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For the Paris Games we decided to shift the perspective even further. We wanted to show that the disability of our athletes isn’t what’s holding them back. The viewer is the real handicap, unless they support Paralympic Team Belgium at the Paralympic Games. This way, we turned self-awareness into all-inclusiveness, with an ultimate result: our government now offers an equal amount of prize money to both Olympic and Paralympic athletes.
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