Making an offer you can’t refuse for Keytrade Bank.

Keytrade Bank is the proud sponsor of De Mol, the most popular TV show of the Benelux. In it, contestants have to find a traitor among them to stand a chance of winning a huge money prize. In 2024, the show was set in Sicily, fully embracing the mystic codes of La Mafia.

In order to reach this entertainment-focused, content-crazy audience, we gave them what they wanted: entertaining content. We created a 5 part online mini mafia series The Molefather in which a Sicilian family of ‘waste management professionals’ was also looking for a traitor. A family member that was making 5 cents out of every transaction, which just so happens to be one of Keytrade Bank’s USP’s.