Mutant™ appoints new CEO, opens shop in Amsterdam and launches Mutant™ Branding.

Koen Van Iseghem

CEO at Mutant™

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Meet the CEO

Today, Mutant™ announced the appointment of its first CEO since its inception: Koen Van Iseghem is an industry veteran with an 18-year career at Nike, where he spearheaded high-impact campaigns across multiple sports, collaborating with iconic athletes like Serena Williams, Rafael Nadal, Roger Federer, Eliud Kipchoge and Tiger Woods. Before joining Mutant™ as CEO, Koen served as Head of Brand Marketing for Running in EMEA.

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“We met Koen as our client and were immediately impressed by his leadership style, vision and expansive experience in the international field.” says Odin Saillé, who founded Mutant™ together with Maarten De Cuyper in 2019. “It’s the first time we’ll be giving Mutant’s steering wheel in the hands of someone else but we immediately felt that he was the right person to do it. With Koen’s leadership, we want to innovate our offering, expand our international footprint and continue to grow as a creative powerhouse.”

“I am excited to join the talented team at Mutant™, I got to witness firsthand how bold they are, not only creatively but in their strategic thinking as well. They’ve delivered transformative results at a speed and efficiency rate that I hadn’t seen before. I look forward to building on this legacy and leading the company through its next chapter of growth.”

Koen Van Iseghem

CEO at Mutant™

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Our office in Amsterdam is open for business.

As part of Mutant’s ongoing growth plan, the agency will be opening a second office in the city centre of Amsterdam. “This city is a unique forum where international brands and talent come together. We see great potential for Mutant™ from a business and hiring perspective.” Says Innie Tran, Client Director at Mutant™ since 2020.

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Mutant’s second hub will be led by Aeneas Panayiotou who joined ‘the green’ earlier this year. Aeneas brings a wealth of experience from his previous roles at adidas, Netflix, and RedBull. At adidas, he was part of the Brand Marketing team for adidas Originals, where he had the privilege to support on the fashion collaborations across Consortium, Statement and YEEZY. At Netflix, he served as the Global Creative Marketing lead for the UK-based Original Series. Prior to that, Aeneas oversaw the social media for Red Bull’s culture and sport projects, encompassing Red Bull Music Academy and Red Bull Racing.

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The launch of Mutant Branding.

All good things come in threes. Today also marks the official launch of Mutant™ Branding. “Mutant™ has always prioritised craft and design from the beginning. So before we knew it, we were being hired as a branding agency next to our campaigning jobs.” Says Frank Schouwaerts, Design Director at Mutant™ since 2020. “But, even though we were doing great work for exciting brands and winning D&AD pencils for it, we felt that sometimes we were still being perceived as an advertising agency that happened to be good at design. It was time to make it clear that we can hold our own against other branding studios.”

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Mutant™ Branding does not come with an empty resume, having already worked its magic on the likes of Film Fest Gent, FOMU, Musea Bruges, Vooruit and 11.11.11 amongst others.The branding studio will serve as a separate entity within the Mutant™ universe and focuses solely on building and reshaping brand identities people actually care about through insightful strategy, a genuine connection with contemporary culture and undeniable design.

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Design Director Frank Schouwaerts talks about how his team and role have evolved in the past few years: “I joined Mutant™ 4 years ago when the mission was to bring a more contemporary aesthetic to the campaigning work we did. But, the jobs and the team have evolved so much since then, adding skills like motion and digital design, crossing over into spatial design and experimenting with new technology. Design has always been important at Mutant™ but with this new entity, we’re really putting it at the forefront and I’m excited to see where that brings us. The ambition is to build brands that our friends talk to us about without knowing that we played a part in it.”