With our all-seeing eye, Mutant highlights what we are noticing in the world of culture and digital trends. The world is rapidly changing around us. So let The Mutant Eye trend report be your essential guide to navigating these cultural shifts. Let it inspire you to harness the power of emerging trends and enlighten your path to success.
Major cities are overcrowded and oversaturated with events. This has led to the rise of “if you know, you know” style gatherings. When everything is readily available via a few taps of our thumbs, the slightest bit of mystery allures us. Individuals are craving the feeling that they’re in the know (the in crowd). With cryptic promotion, IYKYK events create an air of mystery and exclusivity that appeals to a discerning audience. Social media and word of mouth are the most powerful tools for these style of gatherings, as they help build organic buzz and attract like-minded individuals. Cryptic yet sharable flyers further cultivate the community by subtly spreading the word, ensuring the event remains intimate and aligned with its unique ethos. We are living in an age where the best art gallery in New York is an invite only apartment in the Lower East Side and the hottest party in Amsterdam takes place on an old converted cargo boat. BRANDS SHOULDN’T UNDERESTIMATE THE POWER OF INTRIGUE AND BELONGING. WORD OF MOUTH IS ARGUABL Y THE MOST EFFECTIVE FORM OF MARKETING, A WAY YOU CAN GET YOUR TARGET AUDIENCE TALKING AND GIVE THEM A SENSE OF BELONGING AND EXCLUSIVITY WITHOUT ALIENATING THEM. AL TERNATIVE AND CRYPTIC WAYS OF PROMOTING EVENTS AND PRODUCTS WILL BE ON THE RISE. Touch the grass P10 REIMAGINED SPACES With public funding for the arts and culture sector at an all time low due to austerity cuts, people are getting creative with what’s readily available to them. A picnic at the cemetery or a rave at the kebab shop, the juxtaposition of fun and mundane makes these events instantly exciting and transforms them into easily shareable content.
Read the full issue (PDF)