In 2024, the theme was loneliness as 1 in 2 Flemish people feel lonely sometimes. Considering the issue being so widely known and delicate, we needed to create a meaningful campaign that resonated deeply on all levels. We turned the flame, the iconic logo of The Warmest Week, into a symbol of togetherness and as a storytelling tool. We turned to an animated world where everyone carries a flame that shows how they are feeling on the inside.