Extend Nike's Rip the Script campaign beyond film by creating a live fan experience that would celebrate Erling Haaland while identifying participants for the campaign's next casting phase. The activation needed to generate excitement around football culture, drive public participation, and seamlessly connect the physical experience with the wider campaign narrative. What we did Together with Nike and Unisport, we created Volley Like Erling - a live football challenge outside Ullevaal Stadion in Oslo. Fans attempted to recreate Haaland's iconic volley at 2.34 metres, with the best participants earning the opportunity to progress to the next stage of Nike's casting process. The activation transformed a campaign film into an interactive brand experience, engaging hundreds of football fans.