Introduce Nike’s most cushioned running shoe ever, the Vomero 18, to key retail partners in a way that clearly demonstrates its performance credentials. What we did Besides the spatial design done by our in-house design team, we also hosted, concepted and executed “The Ultimate Ride”, a three day summit at the historic Autódromo Terramar in Spain. Three hundred guests tested the shoe on concrete, explored its innovation, and joined talks and panels, but above all, they ran. Over three days and nights, attendees competed to complete the most laps, with one runner logging seventy two kilometres in twenty two hours. A powerful demonstration of what Vomero stands for: endless comfort, mile after mile.