How do we seed the Zegama 2 to Europe’s trail-running community, a group defined by their deep respect for nature and commitment to leaving no trace, without conflicting with their values. What we did Trailrunners live by one rule: leave no trace. We lived by this rule for the seeding of the new Zegama 2 towards trailrunners across Europe and created the first seeding box made out of the actual trail. Resulting in 50 unique pieces each having the sole of the shoe imprinted on them. To make it really circular, the casing was made with repurposed wood and straps and the use of ink was reduced by burning the messaging into the wood.