How can Nike authentically connect with a new gen of runners? We found an answer by going back to their grassroot strategy and revived one of Nike’s most iconic symbols of innovation, Bill Bowerman’s original Volkswagen testing van, to make it relevant for a new generation of runners and retail partners. What we did We reimagined the van for the modern era, designing and custom building an electric vehicle as a mobile brand experience. The Run Bus has been traveling Europe for two years and it’s not stopping anytime soon. We even created more smaller versions have been created to cover more ground. A living, moving symbol of Nike’s commitment to testing, learning and sharing the future of running.