How do we create a disruptive kids-focused seeding box for Haaland’s Phantom GX 2’s that resonates within their ecosystem and fuels organic content creation among the 30 most influential kids’ creators in EMEA? What we did We designed and produced a unique seeding box, resembling a block of molten volcanic rock, still appearing to burn, with the new Nike Phantom GX’s hidden inside. Inside the Lava Box, they discovered not only the Phantom GX’s but also four Volcano Pods: glow-in-the-dark training pods shaped like miniature volcanoes, specially created to help improve their shooting accuracy.