Launch the MAVN collection, the very first Nike collection designed specifically for girls aged 10 to 16, while showing that movement, training, and playing sports together can be just as powerful as the beauty rituals that define self-care, by combining sport and self-care. What we did Over the course of three days, sport and self-care were brought together in a fresh and innovative way. The pop-up was designed with a clear nod to the aesthetics of the wellness world, featuring soft tones, glossy materials, and organic shapes while always keeping sport and movement at its core. Visitors could step into the Ritual Room for an intimate sports experience, enhanced by light and sound. The MAVN Studio hosted daily workshops and short movement sessions, led by MAVN creators and Nike athletes. To complete the experience, guests also received fun freebies, such as swoosh-shaped pimple patches and T-shirts.