Create an unmissable presence beyond the arena at the HYROX World Championships, celebrating Nike athletes while connecting with the wider HYROX community. Nike wasn’t the main sponsor, but the champions presented a key moment for Nike Training. What we did We created an integrated activation that extended Nike's presence across Stockholm, including premium OOH, athlete-first experiences, in-store customisation, fan activations and premium seeding kits. To scale the impact globally, we partnered with Nike's Global Digital team to deliver a multi-channel content ecosystem. From content strategy and athlete storytelling to live photography, reactive assets, digital OOH and the Nike Elite Training Division webpage, we managed real-time content across Nike-owned and athlete channels throughout the event.