Immerse firstline athletes in the full force of Nike Football, unveiling the next generation of Mercurial, building excitement for the Football takeover around World Cup '26, and equipping attendees to bring Nike Football to life in their local markets. What we did We created a two-day immersion at the iconic Clairefontaine training ground during the World Cup opening weekend, bringing together 100+ firstline athletes. Through drills, product sessions and football challenges, attendees experienced the latest Mercurial boots and Aerofit technology firsthand. Alongside World Cup watch parties, the experience featured a barbershop, tooth gem studio, Nike By You customisation and a sticker photo booth, ensuring every moment reflected the energy of Nike Football.