For the launch of Season 2 of One Piece, Netflix and Mutant brought the world of the iconic anime to Made In Asia in Brussels. Visitors stepped into a dedicated One Piece booth where they could experience the pirate life firsthand. Fans became wanted pirates by posing for their own Wanted poster and grabbing a Straw Hat, got a pirate tattoo, or spun the ship’s wheel to win a Gum Gum set. The most determined bounty hunters joined the Find Chopper hunt for a chance to win a LEGO Going Merry. An immersive activation that brought the adventure of One Piece to life for fans.