Think In Color
Knack · Work by Mutant
To see how nuanced we really think, we launched a new campaign together with Knack: Think in Color. Building on their “Dare to Doubt” philosophy, the campaign encourages readers to seek nuance more often, explore a diversity of beliefs, and move away from black-and-white thinking toward a more colorful way of thinking. Together with the team of VUB professor Gina Rossi, we developed a system that visualizes how a person thinks based on different psychological tests, more specifically: the BFI-2 and FIT-60 tests.
In het Nederlands
Om na te gaan hoe genuanceerd we écht denken, lanceerde we samen met Knack een nieuwe campagne: Denk In Kleur. Deze vloeit voort uit hun ‘Durf Twijfelen’ gedachte en moedigt lezers aan om vaker de nuance op te zoeken, een verscheidenheid aan overtuigingen te verkennen en een zwart-wit-mentaliteit om te zetten in een kleurrijke gedachtegang.
Awards
- Awwards Honorable Mention/ Site of the day, Honorable mention (2022)
- Henry Van De Velde shortlist, Digital Product Award (2022)
- Mixx Awards GOLD, CX & craft (2022)
- Eurobest shortlist, Brand experience - D03. Use of social & digital platforms (2022)
- Eurobest shortlist, Creative data - A05. Data Visualisation (2022)
- Creative Belgium Bronze, Digital — F. Creative Data — F03. Data Visualisation (2023)
- Creative Belgium Shortlist, Digital — I. Digital Craft — I04. Data (2023)
- Creative Belgium Shortlist, Design — E. Digital Design & Mobile Graphic Design (2023)
- Creative Belgium Shortlist, Brand Experience — E. Digital Experience (2023)
- The One Show Shortlist, DE_17: Data Visualization (2023)
- The One Show Shortlist, DM_11: Digital Online - Websites & Mobile (2023)
- Boa Shortlist, Creative (2023)
- Boa Shortlist, Innovatide Idea (2023)
- Boa Shortlist, Digital Communications (2023)
- Boa Bronze, Media (2023)
- Awwards Honorable Mention/ Site of the day, Honorable (2022)
- Mixx Gold, CX & craft (2022)
- Eurobest Silver, Creative data - A05. Data Visualisation (2022)