Leveraging the title of ‘the bank that pays you’ to encourage people to give alternative christmas gifts that won’t end up being thrown away: money. And leading by example with a promo when opening an account. August 2025 September 2025 December 2024 HIGHLIGHTS OF THE COLLABORATION WITH KEYTRADE BANK HIGHLIGHTS SAVING IS BORING AUG 2025 Positioning saving as boring, but the goals you achieve with it as anything but: that’s the bold angle Keytrade Bank takes in this campaign. With striking visuals of dream scenarios and the honest baseline the bank reframes saving as a means to something personal and exciting.. IT’s obvious SEP 2025 Cutting through the noise of endless banking options and gimmicks with a simple promise: clarity. With the new tagline “da’s evident,” Keytrade Bank positions itself as the straightforward choice: transparent, digital, and focused only on what customers really need..