For their 50th anniversary, Film Fest Gent wanted to make audiences reflect on their impressive legacy, but even more so on the future of the film festival. Only thing missing? A new, powerful branding that sets all that in motion. associated with film history and the history of Ghent. The horse is bravely leaping forward towards the film festival’s new future, thanks to a reinterpretation by German illustrator, designer and animator Benedikt Luft.