This year, the campaign went back to Eastpak’s roots, tapping into something generations have done with their backpacks for decades: personalisation. In ‘Your canvas, built to resist’, we started from the literal blank canvas that an Eastpak backpack represents. It’s the starting point for self-expression, especially for many teenagers experimenting with their style and the image they want to project to the world. And it always has been, since Eastpak’s very beginning.