A national, high-energy padel tournament that featured 11 local qualifiers and a spectacular final during Premier Padel at Ahoy Rotterdam. We created a distinctive CUPRA padel universe where tension was literally in the air. Each dealer activated their top customers and prospects through a fully provided communication and invitation package. The tournament received a unique CUPRA twist with five strategic power-ups and power-downs that teams could use once to elevate the excitement. Together with branded experiences such as a VR padel setup, a DJ booth, and a striking installation merging sound, sport, and suspense, the journey culminated in an electrifying national final during Decathlon Premier Padel Rotterdam.