The Farmer & His Field
Club Brugge · Work by Mutant
Club Brugge is one of the most successful football clubs in Belgium, enjoying international recognition. However, as clubs grow, they start operating as 'businesses' and distancing themselves from local communities. As a result, this exponential growth is often accompanied by losing the connection with the local fanbase. Club Brugge sought a new way to connect the cultural heritage of Bruges with the current football team. It was important to find a new way to strengthen the sense of community and keep cohesion strong in good and bad times alike.
Awards
- Creative Belgium SILVER, G08. Film Craft: Sound design - single - film > Profit (2022)
- Creative Belgium BRONZE, B. Internet Film - Single - Film > Profit (2022)
- Henry Van De Velde shortlist (2022)
- Eurobest shortlist, Industry craft - C01. Brand & communication design (2022)
- Creative Belgium Bronze, Integrated — A. Integrated (2023)
- Creative Belgium Silver, Culture & Social behaviour — B. Social Behaviour (2023)
- Creative Belgium Shortlist, Design — F. Use of design craft (2023)
- Boa Shortlist, Integrated Communication (2023)
- Boa Gold, Brand Building (Outbound marketing) (2023)
- Boa Shortlist, Creative (2023)